Vancouver-based Subplot Design noticed that self-promotional videos for design shops has become something of a trend these days. The problem, they found, was that most videos adhere to stereotypical formats - rather than standing out, they all blend in together. So, in developing their own self-promo clip, Subplot decided to poke a little fun at the other guys and their tired cliches. Does that make them stand out? Or blend ironically?

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